Was working with a client and noticed a video placed in the #1 spot organically for a handful of competitive terms. I've seen video in SERP, but not in the #1 space.
I've chatted about it before, but due to Amazon's endless amount of shelf space, the sheer mass of product selection available can be intimidating for many customers. With this in mind, Amazon has created their "Choice" badge for listings, "Interesting Finds" which curate the catalog, and videos are just an additional extension of that.
Videos can cut through the noise almost quicker than anything. I wouldn't be surprised if these videos begin auto-playing without sound, much like those seen in a LinkedIn/Social feed.
Then, I'm sure the catalog will open up to video advertisements which will change everything.
My last bold prediction is Amazon will have a QVC style show to promote their own products along with brands which want to pony up ad dollars for the exposure.
Link to where I saw the result: https://lnkd.in/eN5uzmc... Recreate yourself by going to Amazon and search for "Baby Playpen".
Would love to hear if you are seeing it elsewhere!
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