Once segregated to the natural flowing tributaries of AWS and Marketplace expansion, Amazon’s more recent aggressive moves into unseemingly connected industries have flooded its banks (in a good way), and today looks to be more like an omnipresent, ever-changing oceanic biome, ready to incubate and cultivate even grandest of ideas. On a Macro-level, Amazon is working to disrupt some of the most competitive industries like Video and Music Streaming, Restaurant Delivery, Last Mile Logistics etc. On a Micro-level, Amazon is disrupting the mental space of key business executives, and forcing them to them to consider what to do if Amazon already has, or could, expand into their specific sectors of business. Fascinating Chart found in the awesome CB Insights “Amazon Strategy Teardown” report showing how many more times businesses mentioned “Amazon" on earnings calls vs Apple, Facebook, Google, and Microsoft. "You can’t stop the waves, but you can learn to surf”. -Jon Kabat Zinn Cowabunga -R.M.
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