Multi-Level Marketing companies know all too well the pains of sellers leaking product onto the Amazon Marketplace.
Rodan + Fields is no exception. I ran some numbers and estimate there's around $850,000 of sales per month for their products. One of their best sellers "Enhancements Lash Boost", is estimated at over 2,000 unit + $300,000 of sales revenue per month.
By only policing the Amazon channel (rather than building upon it), brands often have inconsistent content, prices which fluctuate, and variable reviews since sellers are not following up with customers post-transaction.
I understand this is completely disruptive to their MLM model. However and what point do lower prices and negative reviews on Amazon dissuade old and new reps from pushing the product to their network...or customers from buying in the first place?...I guess not yet based on R+F 2017 sales :-).
Great article by Mary Hanbury at the Business Insider.
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