We all know Amazon is obsessed with becoming the everything store. That includes highly perishable/meltable/fragile or logistically challenged products.
To take on these categories, they have rolled out numerous programs (ie Prime Now, Fresh, WholeFood Delivery)..& their latest is the AmazonLocal Program. It's a marriage between Amazon Selling & Services.
How it works:
1) Offer shows it's sold & shipped by XYZ Store.
2) Customer places order on Amazon.
3) Seller/Store then facilitates all components of delivery.
4) There are even premium delivery options for technical/heavier items which require assembly or hauling of old items.
With regards to the categories highlighted in the video (Chocolate, Flowers, Wine), the last mile delivery plays a crucial role for all these items. Chocolates melt, Flowers get damaged, & Wine cannot be shipped across state lines without additional permits in place.
The program allows more traditional brick & mortar stores the opportunity to expand their reach online. For Amazon, it extends their conquest to become the everything store, & more importantly collect data on shopper behaviors...data which includes ship from/to locations & what was ordered.
With this data, Amazon could continue to evolve their last mile delivery system, and also figure out new products to extend into for their ever-growing private label brands.
When will Flowers by Amazon and Plants by Amazon be a thing? Last time I both those items are brand agnostic (meaning brand doesn't matter).
AmazonLocal Program Link: http://go.amazonsellerservices.com/DShome
Re: Amazon Wine - We used to sell Wine 3p on Amazon. It appears (for the most part), Amazon is now selling all wine 1p.
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