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To me, "Amazon's Choice" is simply their way of serving up the product which has the highest likelihood of converting.
I've opened up a discussion about the likelihood of Amazon serving up their own products for the choice designation. It's their catalog, and they stand to make more margin on the sales of those products. So why not if conversion rate holds?
So I ask of you, what product do you think Amazon puts their coveted choice badge on for a search query of "Google Home"?
I've gotten the result shown in the video a handful of times, but not every time. It leads me to believe that the Choice Badge is fluid. Test it out yourself by searching "Google Home" on Amazon.
FYI - I also search Amazon for "Apple Homepod" and the Amazon's choice was for a Homepod Mount.
Would love to hear your thoughts - Is it algorithm, or intervention?